SOZIE: On-Demand content platform
POWERING E-COMMERCE TEAMS WITH THE FIRST ON-DEMAND UGC ENGINE:
Featured Clients: Target, walmart, adidas, tommy hilfiger, levis
The Sozie Platform Web Dashboard allows e-commerce content teams to request content for specific products, product ranges or categories – and even specify size. Sozie users receive these as requests and create content against them – giving you the power of UGC on-demand to deploy your strategic priorities at scale. Track progress of content completion right up to the point of being live on a brand’s site, plus full compliment of useful analytics.
The Sozie Platform allows configuration of UGC content a brand wants generated for their products: styled photos of product try-ons, product reviews, size and fit feedback and video product reviews.Sozie mobile app users love their experiences as content creators and rave about how fun and easy it is to use Sozie! – and you get the breadth and depth of content with quality and coverage control that only the Sozie Platform can deliver.
TARGET
CHALLENGE
Target.com guests shopping for fashion apparel and accessories come in all shapes and sizes. They need relatable visuals that inspire them and useful size and fit information to confidently shop online.
SOLUTION
Sozie On-Demand UGC Platform - Mobilise the US Sozie community to try-on and style apparel and accessories. Sozies create rich UGC including multiple photos of the item tried-on, product sizing feedback and styling recommendations.
BENEFITS
5x uplift in sales conversion and 173% increase in engagement on PDPs, making us the best performing solution on Target.com apparel and accessories PDPs.
173% INCREASE IN ENGAGEMENT
ADIDAS
CHALLENGE
UGC from social media covers only 25% of products on adidas.com and comes to exist 3-4 weeks after new products launch - i.e. after peak traffic has already passed. Therefore, UGC benefits are not realised for the majority of products and not available during the critical initial weeks of product life when consumer interest is highest.
SOLUTION
Onboarded and trained Adidas London shop associates on the Sozie On-Demand Content Platform to create rich employee generated content. We serviced end-to-end inventory logistics to ensure new products were rapidly available to employees with zero loss of product, so that they could create rich product content.
BENEFITS
We delivered EGC to Adidas.com PDPs in 6 European markets for a vast range of products within 10 days of launch, thereby giving the maximum volume of online traffic the benefit of shopping online with rich product information provided within
EGC.CONTENT DELIVERY IN UNDER 10 DAYS
TOMMY HILFIGER
CHALLENGE
Tommy faced a dual challenge of very high content acquisition costs and not enough content volume. The lack of content was especially pronounced by covid-19 due to the increased demands on social media channels to keep consumers meaningfully engaged.
SOLUTION
We onboarded and trained Tommy HQ employees on the Sozie On-Demand Content Platform to create rich employee-generated content for social media channels.
BENEFITS
Tommy had a large volume of rich content for their Holiday 2020 Campaign: Sharing 'New Traditions', which they featured on Tommy Hilfiger Social Channels. Content acquisition costs were reduced by